Antarctica Media Briefing Guide

1. Project Overview:

• Summarise the project's goals and key messages.

2. Budget:

• Allocated Budget.

• Note any financial limits or special considerations.

3. Deliverables:

• Specify the number of assets and types of deliverables.

• Indicate the required formats and resolutions.

• Define the desired duration for video content.

4. Target Audience & Call to Action:

• Describe who the content’s primary audience is.

• Outline the desired outcome or response from the audience.

5. Distribution Channels:

• Specify what platforms the content will be distributed.

• Note any platform-specific needs or requirements.

6. Reference Material:

• Provide links or files of any reference examples of content you like.

• Share brand guidelines or style guides to follow.

7. Timeline:

• Outline major milestones and key deadlines.

• Mention how many stakeholders involved during feedback, and revisions.